The age-old question of how often to post on social media is a hard thing for some people to figure out. The short and sweet answer is it’s up to your audience and what you can manage.
If you only have one hour a day to work on your business, it’s not feasible to expect yourself to post 3 times a day. Unless that is all you are doing to attract customers. But it is also up to your audience and what they want to see from you.
On my rabbitry page, I only post 3 times a week during the winter months when we have nothing for sale.
You always want to stay top of mind and be growing, but when you have your audience figured out, you can push the gas when you need it.
The more I post the right things, the reach goes up. And the more the individual post reach tends to go up.
During the months when I have more livestock to sell. I push the gas (more posts that are cute and get people to pay attention) and post every day. But 5 posts a week are prescheduled, and when I have behind-the-scenes content I can post, I move that prescheduled content to the weekends and publish the live content within the 24 hours it was taken.
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You Might Be In A Slow Season Thats Ok
For my personal brand, I can create unlimited demand, so I have to remind myself that I did my best with the time I have set aside for that and let that be enough.
If you are in a slow social media, be aware of that and be ok with posting less. Maybe your family is sick or you are working on a really big project that needs your attention. That’s ok. Take the time you need and pick it up when your busy season ends.
Let’s look at some benefits of posting more often.
More Posting = More Engagement
Post likes, hearts, image taps, or read more taps all count as engagement. Most people just look at what passes their feed and rarely go directly to an account page anymore.
So you have to get in front of people a few times before the decision to invest energy into you and comment on a post. Even a pause or a scroll back tells the algorithms that they are interested in your content.
Find the Income Path That Actually Fits Your Life
Not every flexible income idea is truly flexible. Compare five real options and choose intentionally, before you waste time.
Get the 5 Flexible Income Paths Guide For Moms Who Want More Control
Increased Awareness
Even if people don’t click through to your post, they’ll see it in their feed. This causes their brain to develop a memory of you and what you do. Adding to the total times they see you and start to trust you.
Even when the audience doesn’t click, but they pause the scroll at your post long enough to read it that triggers the algorithms to note that your post got someone to stop.
So even if you are not getting the response you would like on a post it is worth posting anyway. Because people will remember you when they need what you have to offer.
You Get In Front Of New Eyeballs
The more you post, the more Facebook will push your content out in front of new eyeballs. While it is important to stay in front of your current audience, you should also be reaching new people.
More Stats
When you post more often you are going to be able to get more analytics and be able to evaluate what content your audience wants to see with more data.
The more you post the more information you’ll be able to get it. But if you’re only posting 1 to 3 times a week it’s going to take you a lot longer to understand what your audience likes.
Sharing social media updates often might seem like a huge chore. But if you are serious about reaching your audience and business growth, it will be worth the effort. Start with what you can comfortably manage and increase from there.
